Producing with Purpose: John Constantine in Focus

John Constantine, a trailblazing film and digital media producer, has carved out a distinct space in both the entertainment and branded content industries. With a portfolio that spans over 13 narrative features, documentaries, and immersive digital campaigns, Constantine has become known for elevating projects with both creative vision and strategic execution. His recent work under the Prestigious Music label on the official music video “It’s Normal” by UK-based artist Louis Sillou is a standout example. As the lead producer on the project, Constantine brought together an elite creative team, including director Vidal Quintanar and cinematographer Dipen Patel, to deliver a visually compelling story that resonates with global audiences. 

Set against the backdrop of luxurious Southern California locations—including a luxury jet and a sprawling mansion—“It’s Normal” follows the emotional unraveling of a poised businessman whose fleeting relationships give way to unexpected vulnerability. The storyline, paired with high-end fashion styling by Los Angeles-based label Manemi, transforms the music video into a cinematic exploration of identity and emotional awakening. The response was immediate and widespread, with the video quickly becoming a standout piece on streaming and social platforms, resonating deeply with audiences and garnering strong industry attention.  

At the heart of this production was Dipen Patel, whose cinematographic vision elevated the storytelling with precision and finesse. Using a RED cinema camera system and premium cine prime lenses, Patel created an aesthetic that was both polished and immersive. Subtle optical filtration techniques added a dreamlike softness, while his lighting design carefully balanced natural elements with controlled sources to enhance mood and continuity across multiple locations. His technical and creative direction extended into post-production as well—editing and color grading were completed on a tight turnaround, ensuring a seamless final delivery without compromising artistic integrity.

This music video is one of several creative endeavors where Constantine and Patel’s collaboration has delivered impactful results. This collaboration isn’t the first success story between Constantine and Patel. The two have previously collaborated on high-concept branded campaigns for B&C Skin Tight and Anahru Beauty, where Constantine’s strategic production oversight paired with Patel’s cinematic lens brought each brand’s identity to life. Whether telling a story about skin confidence or personal beauty, their work resonated with audiences and left a lasting impression on the brand. Cinematography can elevate a brand’s identity. These campaigns sparked meaningful engagement and helped shape authentic digital narratives that captured the essence of each brand. Whether through bold, empowering storytelling or nuanced visual styling, the duo consistently produces content that resonates beyond metrics.

With more projects already in discussion, the Constantine–Patel collaboration represents the kind of powerful producer-DP relationship that drives visual storytelling forward. As both continue to blend art and commerce with finesse, their partnership is setting a new benchmark for narrative-driven, high-production-value content across music and branded media