Advertising market returning back on track, expected to rise by 23%, projected to reach 80,123 crore level in 2021

Along with the improvement in the economy, the advertising market is also returning to track. According to a GroupM report, India's advertising market will grow at a rate of 23.2 percent in 2021, which has broken by more than 21 percent in 2020. The total advertising spend on various media platforms is estimated to be Rs 80,123 crore in 2021. GroupM has released its Tiny (This Year, Next Year) report on advertisements in the media. Prashant Kumar, chief executive of GroupM South Asia, said, "2020 has been an unprecedented year.

The Corona epidemic affected every sector. The lockdown halted almost all activity. ' According to the report, globally, total advertising spend is projected to grow 10 percent in 2021. Advertising spending on digital media platforms will increase by 67 percent in the same period. Digital is expected to grow at a faster pace in the coming days. India was ranked ninth in 2019 in terms of total spending on advertising. It dropped to 10th place after the fall in 2020. India will again come in ninth place in 2021. India will be the second fastest growing market in terms of advertising.

Top 10 Advertising Spending Countries

America

China

Japan

Britain

Germany

France

Australia

Canada

India

Brazil

It is worth mentioning that the spread of digital marketing, online market and digital advertising is spreading very fast, including India. This is the reason that many online education portals have the highest number of courses related to it. This has been possible in India in the last few years on the strength of the digital revolution.