Australian CEO Samantha Elle Empowers Women Through Fashion and Digital Marketing

At 31 years old, Samantha is the CEO of Virtual Hype Co, a Digital Marketing & Social Media Management company, and an influencer, content creator, and freelance model on Instagram. Such a multitalented person must have a good reason to keep going after new milestones, and for Samantha, this reason was something quite life-changing.

Inspiring Women Through Effortless Style and Minimal Beauty

Samantha's journey began when she started sharing fashion inspiration on her Instagram page, @samanthaelle.x, to help shorter women find stylish clothes on a budget. As her life progressed and she became pregnant, her content naturally transformed into pregnancy fashion inspiration and postpartum fashion. Samantha's passion for helping women feel confident through effortless style and minimal beauty shines through in her content.

"I've always had a huge passion to help women feel confident, and fashion is such an incredible way to help you feel beautiful and powerful," Samantha stressed. "I find it so incredible that there is fashion inspiration for everyone, regardless of their style, size, height, age, or stage of life."

Growing Her Business and Helping Women Chase Their Dreams

Samantha's passion for empowering women led her to start Virtual Hype Co in July 2021. Her company shares the same values as her brand, focusing on helping women chase their dreams through effective digital marketing and social media management.

"I want to continue to help women, especially mums, feel confident through easy style and beauty. I feel this part of our population is often overlooked, even though many become mothers at the peak of their womanhood. It is important to celebrate these individuals, not only as mothers but also as women. My brand aims at doing both at the same time," Samantha spoke about her plans. "As well as grow my business to reach even more women and help them achieve their goals."

Featured in Disrupt Magazine and Casey Weekly

Samantha Elle's hard work and dedication to empowering women through fashion and digital marketing have not gone unnoticed. In 2021, she was featured in Disrupt Magazine as the 3rd Top Prominent Personality to Follow Up and had a fashion feature in Casey Weekly.

Samantha Elle is a force to be reckoned with in the fashion and digital marketing industries. Through her brand and her company, she is dedicated to empowering women to feel confident and chase their dreams. Her passion for fashion and minimal beauty, as well as her commitment to helping others, make her a true inspiration for women everywhere.