Twitter Logo Auction: Twitter's 'blue bird' sold, bid for this much

Twitter's famous Blue Bird logo was put up for sale at RR Auction for $34,375. The iconic Blue Bird logo was removed from the company's previous San Francisco headquarters when Elon Musk became its new owner and renamed it X. The 560-pound (254 kg) logo, which was 12 feet by 9 feet (3.7 meters by 2.7 meters), sold for $34,375, RR Auction said. The company deals in 'rare and collectible items'. However, they did not reveal the identity of the buyer.

The Tesla CEO bought X, formerly Twitter, for $44 billion in 2022. However, investors such as Fidelity Investments significantly reduced the value of their investment due to the platform's difficulties in retaining advertising after the acquisition. Musk's goal was to turn Twitter into an 'everything app', as he called it, which is reflected in the shift from Twitter to X. He announced in a post in 2023 that the company will soon 'say goodbye to the Twitter brand and gradually all the birds.'

The X social networking platform is reportedly in talks to raise $44 billion from investors, Bloomberg reported in February. These discussions came after Donald Trump's victory in the US presidential election sent the valuation of Musk's other business skyrocketing.

Logos, memorabilia, and other mundane items such as office furniture and kitchenware were among the other items from Twitter that Musk had previously put up for auction.

Several tech history objects sold for high prices at the auction. These include:

• An Apple-1 computer, with accessories, for $375,000.
• A signed check from Steve Jobs in 1976, for $112,054.
• A first-generation 4GB iPhone, still in its original packaging, for $87,514.

The letter ‘X’ has long fascinated the Tesla CEO. Musk launched a new artificial intelligence startup called xAI, with an ambitious goal of 'understanding the true nature of the universe.'

Business observers saw Twitter's move to shed years of Blue Bird branding as a risky decision. Musk's changes to the platform have led some to worry that it is no longer a safe platform for brands to advertise on, which has previously caused the company to struggle to retain advertisers.

However, his strong relationship with Trump and the return of some advertisers to X have raised hopes for the platform's financial stability. This helped banks sell the debt issued to fund Musk's Twitter acquisition, a source revealed in February.