Amazon and Google on target, investigation started in UK in fake review case

In the case of fake reviews of goods sold through Amazon and Google, the investigation of both the giant American companies has started in the UK. This information has been given by the Competition and Market Authority of Britain. The regulator has said that both the online giants are not taking adequate steps to check fake reviews about goods and services on their platforms.

These fake reviews send the wrong message to the consumers about the goods, seeing the positive comments about the goods in the reviews, they buy them. This is how services are taken. British law is failing to protect the interests of consumers in these cases.

The regulator has said that both the companies are violating UK consumer law, so a preliminary investigation has been started against them. The authority said, during the Kovid epidemic, there was a significant increase in online purchases. During this time there was also an increase in the opinion given about the goods through the phone. Preliminary investigation has found that most of the comments given over the phone were positive.

Andrea Coselli, chief executive of the authority, said that our concern is that millions of online shoppers have been affected by fake reviews and spent their money. This is not a clean and fair way of doing business. If any product or service is given five stars in the review, then the consumer gets impressed and buys it. If five stars are given incorrectly in the review, then following the rules, the other company selling the goods suffers a loss, which is wrong. The law is made to prevent this wrongdoing.