Difficulties increased for Google, CCI ordered another investigation

The Competition Commission of India (CCI) has ordered a more detailed inquiry against internet giant Google over alleged unfair terms of revenue sharing with respect to news content. In this order issued on Friday, the CCI said that in this regard the Director General (DG) of the investigation wing of the regulator will now submit the investigation report of the matter. According to the CCI, this case will be clubbed with two other ongoing cases against Google where the allegations are largely similar.

The matter after the complaint of the Broadcasters Association

This latest order against Google has actually come after a complaint filed by the News Broadcasters and Digital Association. The association alleged that its members were forced to provide their news content to Google in order to prioritize their 'weblinks' in the search engine's results page. According to the complaint, as a result, Google allows its members to use their content for free without paying adequate compensation. Earlier in January this year, the CCI had ordered an inquiry against Google on the basis of a complaint lodged by the Digital News Publishers Association.

The company is surrounded by constant questions

Google is constantly surrounded by questions. Apart from India, the company is also facing allegations in Europe, America and South Korea. In Europe, there are allegations against him that the company is promoting Google Shopping in search. At the same time, there is an allegation of giving priority to your app and ending the competition in online ads. At the same time, in the US, the company is accused of giving priority to specific results in search and Google Pay service. In these cases, the company has been fined billions of dollars.