Devashish Mishra and Mr. Care Pharmacy: The Rare Case of a Healthcare Brand Built on Discipline, Not Drama

In India’s startup ecosystem, growth is often loud. Headlines talk about funding rounds, rapid expansion, and big promises. The story of Devashish Mishra and Mr. Care 24/7 Private Limited is powerful precisely because it avoids all of that.

Mr. Care Pharmacy was not built to impress investors. It was built to work—day after day, store after store, customer after customer.

When Devashish Mishra started Mr. Care Pharmacy, he did not begin with a pitch deck or a growth plan. He began with observation. Standing inside pharmacies, he saw something most people ignore. Customers came in worried, confused, and often overwhelmed. They received medicines, but not always understanding. The system worked on paper, but it failed emotionally.

Instead of chasing scale, Mishra chose discipline. He resisted fast expansion. He refused heavy discounting. He avoided shortcuts in hiring. For years, the business grew slowly because the learning was still happening. Who actually comes into a pharmacy? Why do they return? What makes them trust one place with long-term medication?

Those answers did not come from data alone. They came from being present on the floor.

The first Mr. Care Pharmacy stores felt different. Pharmacists were encouraged to explain, not hurry. Customers were allowed to ask without feeling uncomfortable. Confusion was treated as a serious problem, not an inconvenience. Trust was not marketed—it was practiced.

That discipline created a strong base. Word-of-mouth replaced advertising. Repeat customers replaced one-time sales. Systems were built only after processes were understood. Technology was added only when people were ready to use it properly.

Today, Mr. Care Pharmacy serves over 35,000 customers every month. It manages more than 15,000 products, runs with a team of over 110 people, and operates profitable, stable stores. Built without angel investors or venture capital, the company has reached an estimated valuation of Rs 75 crore—quietly, steadily, and without pressure.

What makes this journey powerful is not the number of stores or customers. It is the clarity behind every decision. Mr. Care Pharmacy knows what kind of stores work. It knows what customers value and what they ignore. It knows how to scale without chaos and how to grow teams without losing culture.

As the company plans expansion into new cities, the focus is not speed. It is replication. Doing the same things, the same way, with the same care. Growth no longer feels risky because the foundation is strong.

In a world chasing shortcuts, Mr. Care Pharmacy stands as proof that discipline beats drama. That patience beats pressure. And that the strongest healthcare businesses are not built by shouting the loudest—but by showing up, every day, and doing the work right.

Devashish Mishra did not build a fast story. He built a real one.