Indian smartphone market grew 3.2 percent in the second quarter; Apple leads in the super premium category
The Indian smartphone market is witnessing rapid growth. The market has registered a growth of 3.2 percent in the second quarter of 2024. While Samsung has moved to third place with 12.9 percent market share. At the same time, Apple has been at the forefront with 83 percent market share in the super premium smartphone category. Let's know about them.
The Indian smartphone market has grown by 3.2 percent during the second quarter of calendar year 2024 i.e. April-June. During this period, wholesale sales of smartphones in the Indian market stood at 3.9 crore units. According to the International Data Corporation (IDC), Chinese smartphone company Vivo topped the list with 16.5 percent market share during this period.
Vivo's wholesale sales have increased by 6.7 percent on an annual basis. According to the report, Vivo has managed to remain on top for the second consecutive quarter with various launches. Xiaomi has been in second place with 13.5 percent market share.
Samsung has moved to third place with 12.9 percent market share. Samsung's market share was 15.4 percent in the same period last year. Apple has been in sixth place with 6.7 percent market share. Apple's wholesale sales have increased by 24.2 percent on an annual basis.
Apple leads in the super premium list
Apple topped the super premium smartphone category with 83 percent market share i.e. smartphone priced above Rs 67,000. Samsung ranked second with 16 percent market share.
Apple's share in the premium segment i.e. the price category of Rs 50,000 to Rs 67,000 has increased to 61 percent on an annual basis. At the same time, Samsung's market share has increased to 24 percent.
During the first half of 2024 i.e. January-June, the wholesale sales of smartphones stood at 6.9 crore units.